09 Febbraio 2023


The fall winter 2022-23 Fashion Campaign "Prosequor" by Patrizia Bonfanti took place in a location of exceptional historical interest: the Fabroniana library in Pistoia.

The Fabroniana library was founded in 1726 and it is located in a large hall covered in wood shelves from the XXVII century. The library is rich in historical details such as a wooden gallery that overlooks the room. This eighteenth-century jewel holds a heritage of 2000 printed volumes and more than 400 manuscripts.

The Prosequor fashion campaign was shot in this historical place as part of a project which intends to discover and give new life to buildings and landscapes thanks to the local entrepreneur that combines culture and fashion.

In Patrizia Bonfanti AW collection there is a vivid and clear reference to the 70s, the designer combined shearling, leathers, and fabrics to recreate the vibes of that time with a contemporary twist. History and vintage styles from the past are the roots of this collection that interprets them using cutting-edge materials and techniques. The timeless beauty of the history of fashion is vivid in the creations of the designer Patrizia Bonfanti.

Italian fashion has to drive the uniqueness of this language which is very important for our identity. It is a treasure that must be protected and promoted. "Prosequor" from Latin "carry on" is the motto of this project.

The new FW 22 collection is inspired by the past to create timeless lines, a continuum between past, present and future.

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